Our goal is to earn our customers’ business with responsive support—delivered where and when they want it.
Genie Industries was founded in 1966 when Bud Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Customers seemed to be impressed with the “magic in the bottle” that was used to raise and lower the hoist, and hence the “Genie” name was born.
Over time, with growing demand for work lifts and platforms, Genie expanded operations and established itself in new markets. Since then, products such as man-lifts, stick booms, articulated booms, light towers, and telehandlers have been added to the Genie® product line.
By the early 2000s, due to the economic downturn, the company decided to seek a partner that held the same values. Terex Corporation, with a history of acquiring equipment manufacturers worldwide proved a good match for the business. In 2002, Genie Industries was sold and became a part of Terex.
During the years following the sale, due to its strength and reputation in the marketplace, it was determined to maintain the Genie® brand within the Terex Aerial Work Platforms (AWP) segment of Terex. Hence, all Genie® machines continue to be sold under the Genie® brand.
Genie is dedicated to minimizing waste, improving quality, listening to our customers and providing outstanding support long after the sale. These strategies have made Genie a trusted brand for decades, and they’re helping us break new ground today.